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Ghost Lifestyle

Sponsored · Exhibit 01 · Appleberry Subscribe

Appleberry creatine, built with Sour Strips.

GHOST® CREATINE x SOUR STRIPS® in Appleberry is $24.99, with 5G OPTICREATINE™ behind the flavor. Subscribe & Save 25% and your next scoop is already on its way: no reorder reminder, no running out mid-week, no thinking about it.

Pick Appleberry. Subscribe & Save 25%.

GHOST® CREATINE x SOUR STRIPS® | APPLEBERRY
Subscribe & Save 25%

Creatine you actually look forward to

$24.99

GHOSTLIFESTYLE.COM

Appleberry creatine, subscribe

Subscribe Now
Format
Offer on product photo
Persona
Lifters already taking creatine who want a flavor they will finish
Reason to buy
Subscribe & Save
Funnel stage
Bottom of funnel
Product
GHOST® CREATINE x SOUR STRIPS® | APPLEBERRY
Lands on
Landing page

Why it should work. A flavor-led creatine with a subscription saving gives a ready buyer one clear reason to commit now.

Tests. Whether the subscription offer beats a plain product ad at the bottom of the funnel.

Ghost Lifestyle

Sponsored · Exhibit 02 · Full Label Pre

Pre-workout with the whole label in plain sight.

GHOST LEGEND® x SOUR STRIPS® in Appleberry is our pre-workout. Every GHOST® product carries a 100% transparent label that fully discloses the dose of each active ingredient. Zero proprietary blends. You see exactly what is in it.

Read the label first. Then pick Appleberry.

GHOST LEGEND® x SOUR STRIPS® | APPLEBERRY
Zero proprietary blends. Read every dose.
  1. 1Pre-workout
  2. 2Appleberry
  3. 3Sour Strips®
  4. 4Every dose disclosed

GHOSTLIFESTYLE.COM

Pre-workout, full label

Shop Now
Format
Product photo, ingredient chips
Persona
Pre-workout buyers who read labels before they buy
Reason to buy
Zero proprietary blends
Funnel stage
Middle of funnel
Product
GHOST LEGEND® x SOUR STRIPS® | APPLEBERRY
Lands on
Landing page

Why it should work. Label transparency is a claim the brand already makes about every product, so it can lead a pre-workout ad.

Tests. Whether label transparency pulls a better click than flavor on a pre-workout.

Ghost Lifestyle

Sponsored · Exhibit 03 · Be Seen Legend

Be seen. Beyond the gym.

GHOST LEGEND® V5 is where our story starts. The name and our mantra, be seen, come from that feeling of being behind the scenes and wanting to make an impact. We are the world's first lifestyle sports nutrition brand.

This is our time.

GHOST LEGEND® V5
Be seen beyond the gym

GHOST LEGEND® V5

GHOSTLIFESTYLE.COM

GHOST LEGEND® V5

Shop Now
Format
Product hero
Persona
Gym regulars who want to be noticed past the last set
Reason to buy
Lifestyle sports nutrition
Funnel stage
Top of funnel
Product
GHOST LEGEND® V5
Lands on
Landing page

Why it should work. The origin of the name gives a cold audience a reason to remember the brand before any product claim.

Tests. Whether a brand-story hook outperforms a product-feature hook at the top of the funnel.

Ghost Lifestyle

Sponsored · Exhibit 04 · Hydration Menu Card

Hydration made to move with you, all day long.

GHOST® HYDRATION was made to move with you for any activity, all day long. Packed with electrolytes, key vitamins & minerals, in 4 epic flavors with zero sugars. It is the all-day hydration drink you've been waiting for.

Open the case. Pick a flavor.

Four flavors. Zero sugars.

GHOST® HYDRATION CASE

  • Electrolytes
  • Key vitamins & minerals
  • Four epic flavors
  • Zero sugars
GHOST® HYDRATION CASE

GHOSTLIFESTYLE.COM

GHOST® HYDRATION Case

Shop Now
Format
Menu-card split, product photo
Persona
Active people who carry a bottle from morning to night
Reason to buy
All-day hydration
Funnel stage
Middle of funnel
Product
GHOST® HYDRATION CASE
Lands on
Landing page

Why it should work. A menu-card layout lets the brand's own four short claims be scanned in a second.

Tests. Whether a claim list drives more clicks than a lifestyle photo for hydration.

Ghost Lifestyle

Sponsored · Exhibit 05 · Strides Hoodie Wall

Hoodie weather has a logo now.

The GHOST® STRIDES HOODIE is a midweight pre-shrunk hoodie in 80% Cotton, 20% Recycled Polyester Fleece, cut in a relaxed fit with a center chest embroidered Inspo logo. It also carries RESEARCH SAVES LIVES.

Wear it past the gym doors.

Midweight Pre-Shrunk Hoodie 9.4oz

Midweight Pre-Shrunk Hoodie 9.4oz

Relaxed Fit

Relaxed Fit

Center Chest Embroidered Inspo Logo

Center Chest Embroidered Inspo Logo

A hoodie that leaves the gym

RESEARCH SAVES LIVES.

GHOSTLIFESTYLE.COM

GHOST® STRIDES HOODIE

Shop Now
Format
Three-photo collage
Persona
Gym-goers who live in hoodies and like a clean logo
Reason to buy
Lifestyle sports nutrition
Funnel stage
Middle of funnel
Product
GHOST® STRIDES HOODIE
Lands on
Landing page

Why it should work. Three views of one hoodie let the fabric and fit details do the selling.

Tests. Whether apparel collages bring in a different audience from supplement creatives.

Ghost Lifestyle

Sponsored · Exhibit 06 · Espresso Morning

Make your mornings LEGENDARY.

The GHOST® ESPRESSO CUP SET is Two (2) 3oz. Espresso Cups for the first pour of the day. Saucers Not Included. Not Dishwasher Safe, so hand wash only. A small ritual, done right, before the training starts.

Hand wash, sip slow.

GHOST® ESPRESSO CUP SET
Two (2) 3oz. Espresso Cups

Your first pour, upgraded

GHOSTLIFESTYLE.COM

GHOST® Espresso Cup Set

Shop Now
Format
Full-bleed photo
Persona
Coffee-first lifters who train after the first cup
Reason to buy
Legendary mornings
Funnel stage
Top of funnel
Product
GHOST® ESPRESSO CUP SET
Lands on
Landing page

Why it should work. Morning coffee is a daily moment the brand can own beyond the gym.

Tests. Whether a non-supplement product opens the door for cold audiences.

Ghost Lifestyle

Sponsored · Native 01 · Gym Bag Notes

My gym bag list, finally complete.

Notes app, my actual gym bag list: shoes, towel, headphones, and GHOST® ENERGY STICKS 24-PACK x WARHEADS® | SOUR BERRY. One 24-pack in the bag and I stop thinking about it. Sour Berry is the part I look forward to.

Add it to your list.

GHOST® ENERGY STICKS 24-PACK x WARHEADS® | SOUR BERRY

Notes

The only bag list I trust

  • Shoes
  • Towel
  • Headphones
  • Sour Berry energy sticks

GHOSTLIFESTYLE.COM

Energy Sticks, Sour Berry

Shop Now
Format
Notes app over product photo
Persona
Gym-bag packers who want one less thing to remember
Reason to buy
Lifestyle sports nutrition
Funnel stage
Top of funnel
Product
GHOST® ENERGY STICKS 24-PACK x WARHEADS® | SOUR BERRY
Lands on
Landing page

Why it should work. A phone-notes format looks like a post from a friend, not a brand ad.

Tests. Whether native formats earn a lower cost per click than polished product shots.

Ghost Lifestyle

Sponsored · Native 02 · Bag Check Chat

What is in your bag for the drive home?

Quick one from a friend: what do you drink after training? I sent back GHOST® HYDRATION STICKS 8-PACK in Lemon Crush. Eight sticks in one pack, easy to toss in the bag and forget until you need one.

Send it to the friend who forgets water.

Sam

What is in your gym bag?

GHOST® HYDRATION STICKS 8-PACK | LEMON CRUSH

Lemon Crush hydration sticks. Always.

GHOSTLIFESTYLE.COM

Hydration Sticks, Lemon Crush

Shop Now
Format
Message thread with photo
Persona
Friends who swap gym tips by text
Reason to buy
All-day hydration
Funnel stage
Middle of funnel
Product
GHOST® HYDRATION STICKS 8-PACK | LEMON CRUSH
Lands on
Landing page

Why it should work. A chat thread mirrors how people really recommend products to each other.

Tests. Whether a conversation format drives shares and saves.

Ghost Lifestyle

Sponsored · Native 03 · Hoodie or Tee Poll

Poll: hoodie or tee today?

Pick your side. The GHOST® STRIDES HOODIE has a relaxed fit and a center chest embroidered Inspo logo. The GHOST® ATHLETICS TEE is 100% Cotton. Both say be seen beyond the walls of the gym. Vote, then shop the winner.

Tell us what won.

Strides Hoodie
Athletics Tee

Hoodie or tee? You decide.

Strides HoodieAthletics Tee

GHOSTLIFESTYLE.COM

Hoodie vs Athletics Tee

Shop Now
Format
Stories poll
Persona
Streetwear-curious lifters who change fits after training
Reason to buy
Lifestyle sports nutrition
Funnel stage
Top of funnel
Product
GHOST® STRIDES HOODIE
Lands on
Landing page

Why it should work. A story-poll format invites a tap and shows two products at once.

Tests. Which apparel line draws more interest from a cold audience.

Ghost Lifestyle

Sponsored · Native 04 · Cereal Milk Roll

Camera roll, Saturday morning, cereal milk.

Found in my camera roll: GHOST® WHEY PACKET x LUCKY CHARMS™ in Lucky Charms™ Cereal Milk®. A packet size, so I can try the flavor before I commit to anything bigger. Whey that finally feels like breakfast.

Try the packet first.

GHOST® WHEY PACKET x LUCKY CHARMS™ | LUCKY CHARMS™ CEREAL MILK®
RecentsSaturday
morning
Edit

Saved to camera roll

GHOSTLIFESTYLE.COM

Lucky Charms™ Whey Packet

Shop Now
Format
Camera-roll share
Persona
Cereal-nostalgic lifters curious about flavored whey
Reason to buy
Lifestyle sports nutrition
Funnel stage
Bottom of funnel
Product
GHOST® WHEY PACKET x LUCKY CHARMS™ | LUCKY CHARMS™ CEREAL MILK®
Lands on
Landing page

Why it should work. A camera-roll share lowers the barrier to trying a single packet.

Tests. Whether a sample-size product converts hesitant buyers.

Ghost Lifestyle

Sponsored · Meme 01 · Mystery Scoops Drake

Proprietary blends or the whole label?

Every GHOST® product has a 100% transparent label that fully discloses the dose of each active ingredient. GHOST LEGEND® x SOUR STRIPS® in Appleberry is no exception. Zero proprietary blends means you know what you’re getting.

Read it before you scoop it.

Label drama, solved

Drake Hotline Bling meme about Ghost Lifestyle

A mystery blend

A 100% transparent label

Ghost Lifestyle

GHOSTLIFESTYLE.COM

Zero proprietary blends

Learn More
Format
Meme template, product swapped in
Persona
Label readers tired of guessing what is in the scoop
Reason to buy
Zero proprietary blends
Funnel stage
Top of funnel
Product
GHOST LEGEND® x SOUR STRIPS® | APPLEBERRY
Lands on
Landing page

Why it should work. A familiar meme makes a label claim easy to share.

Tests. Whether humor about labels beats a plain claim ad.

Ghost Lifestyle

Sponsored · Meme 02 · Clear Gains Detour

When a clear gainer walks past your shake.

GHOST® CLEAR GAINS is the industry’s first-ever clear gainer. 440 Calories. 40G Whey Protein Isolate. 70G Vitargo®. Refreshing AF GHOST® flavors, per two servings. Your usual plan never saw it coming.

Try a packet, see where it goes.

Plan changed. Clear gainer.

Distracted Boyfriend meme about Ghost Lifestyle

GHOST® CLEAR GAINS

Me, with my thick shake plan

My usual shake

Ghost Lifestyle

GHOSTLIFESTYLE.COM

GHOST® Clear Gains

Shop Now
Format
Meme template, product swapped in
Persona
Hard gainers bored with thick shakes
Reason to buy
First clear gainer
Funnel stage
Top of funnel
Product
GHOST® CLEAR GAINS PACKET | ORANGE CREAM
Lands on
Landing page

Why it should work. A first-of-its-kind claim plus real macros gives the joke a concrete payoff.

Tests. Whether the clear-gainer novelty drives clicks from cold lifters.

Ghost Lifestyle

Sponsored · Meme 03 · Subscribe Or Not

Two buttons. One saves 25%.

Subscribe & Save 25%, or pay full price for the same GHOST® CREATINE x SOUR STRIPS® in Appleberry. 5G OPTICREATINE™ either way, but one checkout feels a lot better. You know which button you are pressing.

Press the left one.

Left button, obviously

Two Buttons meme about Ghost Lifestyle

Subscribe & Save 25%

Pay full price

Me at checkout

Ghost Lifestyle

GHOSTLIFESTYLE.COM

Subscribe & Save 25%

Subscribe Now
Format
Meme template, product swapped in
Persona
Repeat creatine buyers comparing checkout options
Reason to buy
Subscribe & Save
Funnel stage
Bottom of funnel
Product
GHOST® CREATINE x SOUR STRIPS® | APPLEBERRY
Lands on
Landing page

Why it should work. The subscription saving is the real offer, and a checkout joke makes it memorable.

Tests. Whether a meme closes better than a plain offer ad.

Ghost Lifestyle

Sponsored · Meme 04 · Espresso Brain

Your coffee routine has levels.

GHOST® ESPRESSO CUP SET: Two (2) 3oz. Espresso Cups, Saucers Not Included, hand wash only. Make your mornings LEGENDARY, one small cup at a time. Each level of the routine needs the right cup.

Level four is in the cart.

Four levels of morning coffee

Expanding Brain meme about Ghost Lifestyle

Instant coffee

Drip coffee

Espresso

Espresso in our own cups

Ghost Lifestyle

GHOSTLIFESTYLE.COM

Espresso Cup Set

Shop Now
Format
Meme template, product swapped in
Persona
Espresso people who care about the ritual
Reason to buy
Legendary mornings
Funnel stage
Middle of funnel
Product
GHOST® ESPRESSO CUP SET
Lands on
Landing page

Why it should work. Coffee humor ties the cup set to a daily habit.

Tests. Whether morning-ritual memes pull in non-gym audiences.

Ghost Lifestyle

Sponsored · Meme 05 · Label Honesty Sign

Change my mind: full labels beat guesswork.

GHOST® CREATINE | UNFLAVORED has 10 more servings than the flavored versions, and every GHOST® product has a 100% transparent label with zero proprietary blends. Go ahead and argue. We will wait.

Open the label. Read every dose.

Full labels beat guesswork

Change My Mind meme about Ghost Lifestyle

Zero proprietary blends: you know what you’re getting

Ghost Lifestyle

GHOSTLIFESTYLE.COM

Unflavored Creatine

Shop Now
Format
Meme template, product swapped in
Persona
Skeptical buyers who argue about supplement labels
Reason to buy
Zero proprietary blends
Funnel stage
Middle of funnel
Product
GHOST® CREATINE | UNFLAVORED
Lands on
Landing page

Why it should work. A debate meme invites comments from label-conscious buyers.

Tests. Whether argument-style memes raise engagement on a core claim.

Ghost Lifestyle

Sponsored · Meme 06 · Hoodie Plan

The hoodie plan was only for the gym.

Step one, buy the GHOST® STRIDES HOODIE for training. Step two, notice the relaxed fit, the 80% Cotton, 20% Recycled Polyester Fleece and the center chest embroidered Inspo logo. Step three, wear it everywhere. Be seen beyond the walls of the gym.

Plan accepted.

Hoodie bought for the gym

Gru's Plan meme about Ghost Lifestyle

Buy a hoodie for the gym

Relaxed fit, midweight, logo on the chest

Wear it everywhere

Wear it everywhere

Ghost Lifestyle

GHOSTLIFESTYLE.COM

Strides Hoodie, Everyday

Shop Now
Format
Meme template, product swapped in
Persona
Hoodie loyalists who never take it off after training
Reason to buy
Lifestyle sports nutrition
Funnel stage
Middle of funnel
Product
GHOST® STRIDES HOODIE
Lands on
Landing page

Why it should work. The twist mirrors the brand's own line about being seen beyond the gym.

Tests. Whether a lifestyle meme sells apparel better than a spec list.

Ghost Lifestyle

Sponsored · Meme 07 · Appleberry Doge

Appleberry creatine vs the scoop you dread.

GHOST® CREATINE x SOUR STRIPS® in Appleberry brings 5G OPTICREATINE™ and a flavor made with Sour Strips. No holding your nose, no chasing it with water. Creatine should be the easy part of your day.

Make the easy part tasty.

Strong flavor beats weak habit

Buff Doge vs. Cheems meme about Ghost Lifestyle

Appleberry creatine, Sour Strips flavor

The scoop I dread every day

Ghost Lifestyle

GHOSTLIFESTYLE.COM

Appleberry Creatine

Shop Now
Format
Meme template, product swapped in
Persona
Creatine takers who avoid it because of taste
Reason to buy
5G OPTICREATINE
Funnel stage
Bottom of funnel
Product
GHOST® CREATINE x SOUR STRIPS® | APPLEBERRY
Lands on
Landing page

Why it should work. Taste is the common reason people skip creatine, so a flavor joke hits home.

Tests. Whether a flavor-first angle converts better than a spec-first angle.

Ghost Lifestyle

Sponsored · Meme 08 · Cereal Milk Tuxedo

Whey, but make it cereal milk.

GHOST® WHEY PACKET x TRIX™ in TRIX™ Cereal Milk® is a packet-size way to try whey that does not feel like a chore. Pour it, shake it, and turn a plain protein routine into a morning you look forward to.

Pick the fancier packet.

Plain shake, meet cereal milk

Tuxedo Winnie The Pooh meme about Ghost Lifestyle

A plain protein shake

Whey in TRIX™ Cereal Milk®

Ghost Lifestyle

GHOSTLIFESTYLE.COM

TRIX™ Cereal Milk® Whey

Shop Now
Format
Meme template, product swapped in
Persona
Protein-shake regulars who want fun flavors
Reason to buy
Lifestyle sports nutrition
Funnel stage
Top of funnel
Product
GHOST® WHEY PACKET x TRIX™ | TRIX™ CEREAL MILK®
Lands on
Landing page

Why it should work. A known cereal brand collaboration is instantly understood in a meme.

Tests. Whether nostalgic flavors lift top-of-funnel engagement.

Photography and product names belong to Ghost Lifestyle. Every ad lands on a page in this package. Memes use real, recognizable templates with Ghost Lifestyle product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.